With a renewed interest in our downtowns, and a new consciousness regarding energy efficiency, downtown revitalization has become a hotbed of housing development. Vogt Santer Insights can assess the development potential of an area and its supporting region and provide specific conclusions for housing, retail, and office uses, including "green" concepts. The market study involves a comprehensive evaluation of real estate market trends. Pending a thorough analysis of housing, retail and office markets, area economic conditions, demographic characteristics and trends, and planned and proposed developments, Vogt Santer Insights provides specific recommendations for a number of housing concepts, including preliminary design specifications, rents, sales prices, and amenities, as well as square footage for supporting retail and office space. Essentially, the market study can provide a planning road map for city officials to follow as their redevelopment efforts progress.